Selling Your Wedding Photography - The 'Meeting'
1 Comments Published by Albert Palmer on Friday, July 31, 2009 at 10:30 AM.
I was having a bit of a chat with some friends in Bristol over coffee at the Cafe Du Jour on Whiteladies Road (great place, great coffee.) And we got in to sharing thoughts about how we conduct ourselves in a meeting with a prospective couple. I thought it would make an interesting blog post, so let me know what you think.
I can really only say what I do, so on reflection I find that even before the meeting you want the couple to love you, love your work and know you care about their wedding well before the meeting. You can show this from your website, your first e-mail and phone call.
I try and keep the KISS principle in mind because it can be very easy to overcomplicate things when it comes to discussing a wedding.
I try and keep the first 15-20 minutes getting to know the couple. I genuinely love meeting new people and making friends and so these meetings excite me because they are always fun. Getting to know someone and making a connection is crucial if you want to take the best photographs you can of them. Don't mention the wedding or bring out your portfolio until you have got to know them a little.
Don't over pitch especially when they are looking at your photos but don't just sit there either. I guide them through my work and tell them how I created the images and what makes them special. Make them laugh, keep it light and have fun and whatever you do try and make a connection. Show your passion, that's why you are in the wedding photography business. Your passion and people skills will win you clients.
If you sell albums, bring some so the clients can see them, having something tangible is a really nice plus and shows you are interested in quality products.
When you move on to the subject of weddings find out how they met, what mood or feeling they have for their images and the vision they have. Be interested in their wedding, the cake, dress, style and theme. This is the part where you need to listen more and talk less. Bring a nice notepad and pen with you and take notes, it shows you care and helps you not to forget. Tell them of your experience that there is no problem you have not faced. I ask them how their ideal photographer would fit in to their day and other such open ended questions, getting them to speak automatically will help them relax. It is important to let them know how you work and so I talk them through their day from my perspective. "When you are getting ready I will be doing this..."
Being nervous is normal, but if you show your nerves you won't be hired. Speak with confidence, after all you are a professional and you will know what you are talking about. Contrary to popular belief there are enough weddings to go around. I may not be what people are looking for and and likewise I don't have to photograph every wedding that comes across my plate. But couples who love my style and insist that I am exactly what they want are the ones I want to book. I don't take the stance that I'm trying to get them to hire me, rather I'm showing them what I do, how I do it and the results. Hopefully we will make a connection and our visions match we will make a great story and capture it with creativity and passion.
Finally ask them whether they have anymore questions, and if not ask them if they would like to book that date.
Your work speaks for itself, but the meeting is to decide whether they like me or not...
Labels: Bristol, Guide, Thoughts, Wedding Photography





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Great post! The first meeting is always a great place to find out if you are both suited to each other - sometimes it just becomes evident that perhaps the couple want more formal photos than you usually do and occasionally it's then good to suggest other photographers that might be more suitable. It's happened a few times with me.